When you are deciding which companies to advertise for there are some things you can look at to help you decide.
As you go through the lists you can see the amount each companies pay per sale and about how many sales each ad is generating.
It is important to keep in mind this is information might not be relative to you. If you see a company that pays 25% per sale but their conversions seem low it might just be that they are a new company to that affiliate program or that there aren't too many people promoting that company.
If it looks like something that would be an easy sell for you go ahead and give it a try.
If after a month of good traffic that particular ad isn't really generating as much income as you had hoped for you can always exchange it and try another banner or just go with a different company.
I personally try to find companies that fall somewhere in the middle. I have tried companies with a high conversion rate and had no success whatsoever and I have tried companies that I was sure wouldn't generate anything and they ended up doing well.
Take some time to read through the affiliate programs you join and learn exactly what all of their statistics mean. Some of the terms you will run into:
EPC Earnings per 100 clicks
EPM Earnings per 1000 impressions
CTR Click through rate
CPM Cost per 1000 impressions
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