Monday, July 10, 2006

Key points

Once you have decided what you want to do whether it be a website or something in direct sales or your own idea turned into a business there are a few things you will want to keep in mind.
Check your spelling.  This is probably one of easiest things you can do.  If you are a poor speller you probably know it.  Take the time to check your spelling in a dictionary or at least spellcheck.  Keep in mind that spellcheck will give you numerous different spellings for words that sound alike but you still have to pick the right one.  If you have a spelling error most people can overlook it but if your website or brochures are loaded with bad spelling, your customers will have a hard time taking you seriously.
Customer Service:  Build a relationship.  It is great when someone buys something from you or comes to you for a service but it is up to you to keep them coming back.  If they have a problem and take the time to bring it to you, fix it.  Fix it with kindness and graciously.  Don't be defensive and don't show anger even if you feel they are wrong. This is a tough one to do but very important.  Remember, bad word of mouth advertising spreads faster than good word of mouth advertising. 
Be humble.  Yes you should be the expert in your field but you don't have to come across that way.  You will get much farther by being humble.  If a customer wants to tell you about when they did the same thing and everything they learned, spend some time listening.  Things may have changed in the field but you might still learn something.  Know one likes a know-it-all or arrogance. 

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